According to the Federal Bureau of Investigation, in 2013 more than 1.2 million drivers were arrested for driving under the influence of drugs and alcohol. The National Highway Safety Administration states that in 2013 there were more than 1,200 deaths related to drinking and driving in the state of Pennsylvania.
According to a report from the World Health Organization, approximately 3.3 million people die from alcohol-related causes every year, which means that one in twenty deaths is related to alcohol consumption, worldwide. For alcohol related deaths, unintentional injuries rank number two, only preceded by cardiovascular disease.
Anti-Drunk Driving Campaigns
Anti-drunk driving campaigns are designed to encourage people to reconsider their decision to drink and drive. Although driving while intoxicated campaigns are straightforward, strategies that will effectively accomplish the objective is much more difficult to pinpoint. Many campaigns use fear tactics; however, researchers find that using this method offers mixed results.
United States’ Anti-Drunk Driving Commercials
Budweiser’s “Friends Are Waiting” Television Commercial
As the advertisement begins, a recap of the life of a man and his dog is displayed. Now, the dog is full-grown and the man is heading out with a group of friends. As the dog sits at the window, he watches his owner leave. Night falls and the sadness the dog feels is evident. As each car passes, the dog thinks it is his owner; however, it is not. Morning arrives and his owner is still not home. While the majority of anti-drunk driving video ads come to a devastating end, this ad actually has a happy ending because the man makes the right choice.
Because I Said I Would: I Killed A Man by http://becauseisaidiwould.com
A heartfelt confession from Matthew Cordle recorded on Aug. 27, 2013 and released on Sept. 3 of that same year. Cordle discusses how drinking has wreaked havoc on his life with the loss of relationships and how drinking turns him into someone people just do not like. After a night of partying with his friends, he decided to drive home. While driving under the influence, Cordle began driving on the wrong side of the highway: He hit and killed Vincent Canzani.
Tough Consequences: Buzzed Driving Prevention by Ad Council
Buzzed. Busted. Broke. Published on Dec. 20, 2013, this clever ad displays numerous neon signs that demonstrate what can be lost in the event of a drunk driving charge and/or accident. Even buzzed driving is dangerous and can lead to devastating physical and financial consequences.
Anti-Drunk Driving Ads Are Utilized All Over The World
The report – “Who Are We Scaring With High Fear Road Safety Advertising Campaigns?” addresses how effective fear-based anti-drunk driving advertisements are. According to researchers, fear-based ads related to anti-drunk driving campaigns are only effective with certain sections of New Zealand’s population. The researchers wrote: The campaign aims to change attitudes towards dangerous driving by focusing on the devastating consequences of this behavior; thus, using the emotion of fear to achieve the campaign’s objectives. This research may have led to the New Zealand Transport Agency’s (NZTA) decision to use comedy, as opposed to fear and shock, in their Legend Campaign.
NZTA’s Anti-Drunk Driving Campaign – Legend
This ad was published on Oct. 26, 2011. This commercial begins with a young man contemplating whether he should tell his friend that he is too drunk drive; however, the young man is concerned about the way he will look in front of a girl he likes at the party. He considers several outcomes in the event something happens to his friend. In the end, he decides to talk to his friend, offering him a bed for the night. His friend accepts.
Transport Accident Commission (TAC) Campaign – 20 Years Of Anti-Drunk Driving Ads
The very first TAC anti-drunk driving commercial aired on Dec. 10, 1989, and this amazing compilation of anti-drunk driving ads the commission has used for the past two decades was released on Dec. 8, 2009. From birthday parties to the open road to sitting in a jail cell, this anti-drunk driving ad has it all.
The criminal defense firm of DeLuca, Ricciuti & Konieczka consists of former prosecutors; therefore, we have experience that relates to both sides of cases. We use our firsthand knowledge to provide our clients with the best criminal defense possible. Contact our office today and schedule your initial consultation.
Driving under the influence is a serious crime in Pittsburgh. The criminal defense firm of DeLuca, Ricciuti & Konieczka consists of former prosecutors; therefore, we have experience that relates to both sides of cases. We use our firsthand knowledge to provide our clients with the best criminal defense possible. Contact our office today and schedule your initial consultation.